Empower teams to do great research, with AI. Fast.
The UX research platform for every team building and improving products. Lightning-fast recruitment, every research method, and centralized insights to drive customer value.
No credit card required.
Trusted by 300+ customer-obsessed teams
4.7 rating
The problem Why most teams struggle to do great research
Recruitment takes weeks
Ad-hoc recruiting across disconnected tools: slow to start, high no-shows, impossible to scale.
Insights are scattered across tools
Spread across a dozen tools, findings get lost and studies get repeated.
Non-researchers lack guidance
No standard process, no right tools: PMs and designers wing it or wait.
Scaling research feels risky
Participant data in spreadsheets means consent, PII, and permissions fall through the cracks.
With Great Question, teams replace all that with one platform.
The platform All-in-one UX research platform
Great Question is a UX research platform that combines participant recruitment, a research CRM, mixed-method studies, and an AI-powered repository in one place. Teams like Canva, Miro, and Gusto use it to run studies and share what they learn, and it's SOC 2, GDPR, and HIPAA compliant.
Recruit the right participants, fast
Build a panel of your own users: import a list securely, or sync from Salesforce, Snowflake, or Databricks. Or recruit from our embedded panel of 7.5M+ B2B and B2C participants. Explore recruiting →
Every research method, zero tool-hopping
From quick surveys to deep interviews to usability tests, run any research method in one platform. AI helps you set up and moderates interviews when needed. Explore all methods →
All your customer insights in one place
Connect every study to a single, searchable, AI-tagged source of truth. Query 1000s of hours of interviews and research context from any AI tool. Explore research repository →
MCP + Integrations Reimagined for the speed you ship
Run research where you build. Great Question's Model Context Protocol (MCP) server lets you design studies, build screeners, invite your customers, and synthesize what they told you, without leaving your AI tool. You can also connect Great Question to Slack, Figma, Snowflake, and more with 20+ native integrations.
- Claude
- Cursor
- Figma
- GitHub
- Linear
- Lovable
- Notion
- OpenAI
- Replit
- Slack
- Vercel
- Windsurf
Run user research from any AI tool
Every role, every research need. One UX research platform
Give every team member the tools to gather customer insights with guardrails that keep quality high and compliance officers happy.
Validate product ideas fast
Turn “should we build this?” into confident decisions with interviews, concept tests, and rapid feedback.
Solutions for product managers
Test designs with users
From early concepts to live product, watch how people engage, surface friction, and fix issues before designs reach production.
Solutions for designers
Run strategic research initiatives
Automated recruitment, AI-assisted analysis, and centralized insights let you focus on strategic research that moves the needle.
Solutions for UX researchers
Scale research across teams
Give every team self-service research capabilities while maintaining standards. Centralized insights, compliance guardrails, and enterprise-grade security.
Solutions for research opsEnterprise-ready Why 2 of the Fortune 5 companies switched to Great Question
Scale user research to every team with governance controls, audit logs, custom data retention, and premium support. Join top enterprises who made the move with our white-glove migration service.
Governance built for compliance
Control, compliance, and accountability at every level. Your research data requires specific governance frameworks.
Learn about governance
Backed by enterprise-grade security and scale
Security never comes second. SOC 2, GDPR, and HIPAA compliance with regular penetration testing, because your IT team deserves to sleep at night.
Security at Great QuestionScale research with enterprise guardrails
Teams that stopped guessing.
Research runs across every product team at Brex.
people making evidence-based product decisions in year one
Ready to cut tool sprawl and scale research?
Join Research Ops leaders using Great Question to streamline operations and keep insights flowing across their organizations.
Research reads worth your time
Practical guides, expert perspectives, and product updates to help you run better research and ship with confidence. View all articles →
Frequently asked questions
What is UX research software?
UX research software is a platform that helps teams plan, recruit for, conduct, and analyze user research studies in one place. Instead of using separate tools for participant recruiting, interview scheduling, note-taking, and insight sharing, UX research software brings the full workflow into one system so teams can move faster and keep insights organized.
Who uses Great Question?
Product managers, designers, UX researchers, and research ops teams from early-stage startups to Fortune 5 enterprises. Common buyers include B2B SaaS product teams, enterprise research ops leaders, and solo researchers scaling research across multiple teams.
Do you offer a free trial?
Yes. You can start a free study with AI in under 5 minutes, no credit card required. For full access including external panel recruitment and enterprise features, book a demo with our team.
Is Great Question secure for enterprise teams?
Yes. Great Question is SOC 2 Type II certified, GDPR-compliant, and HIPAA-compliant, with regular third-party penetration testing. Enterprise customers include companies in financial services, healthcare, and government.
Can non-researchers use Great Question?
Yes. Guided workflows, and built-in templates let product managers, designers, and marketers run research without formal training. Research ops and governance controls keep quality consistent across teams.
Can I create a customer research panel?
Yes, and this is where most of our customers see the biggest ROI. 90% of qualitative UX research happens with your own customers. Connect your CRM (Salesforce, Snowflake, or via API), and you can filter, segment, and recruit directly from your customer database in minutes. No additional per-participant cost for recruiting your own customers.
What are the best user research tools in 2026?
The best user research tools combine recruitment, study setup, and AI analysis in one workflow. Great Question is the only platform that handles all three for product, design, and research teams - without needing to pay separately for a recruitment tool, a testing tool, and a repository. In March 2026, Great Question introduced a comprehensive MCP that now means you can create, operate, analyze and run research directly from your AI tools like Claude, Cursor, ChatGpt and more.
The average customer replaces 12 separate research tools with Great Question. Here's what real customers have saved: Flight Centre saved $300-400K annually by consolidating their toolstack and scaling from 5 UserTesting seats to 136+ Great Question users. Procare saved $15,000+ annually after switching from UserTesting, plus 7 hours per month on recruitment alone.
Does Great Question work with AI assistants like Claude?
Yes. Great Question offers an MCP (Model Context Protocol) server so AI assistants can securely query your research repository: pulling studies, transcripts, highlights, and insights: without leaving the chat. You can also run research directly from Claude, Cursor, ChatGPT, schedule participants, send invites, set up studies, and take 130+ actions with the MCP, without ever visiting the Great Question platform.