Great Question vs. User Interviews
User Interviews aims to specialize only in participant management. Great Question is designed to be an end-to-end research solution, not just help you manage participants. And yes, we integrate with User Interviews!
Aims to specialize only in participant management, focused mostly on participant sourcing.
Recruitment, research, and analysis in one platform, not just participant management.
Trusted by 300+ customer-obsessed teams
Why Great Question Why teams choose Great Question
Observer rooms
Watch live research with secret links and live transcripts. User Interviews offers this via manual Zoom invites only.
AI insights, fast
Summarize, tag, and query your research instantly. User Interviews offers no AI features.
All-in-one workflow
Great Question handles recruitment, research, and analysis in one platform. User Interviews focuses mostly on participant sourcing.
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Main differences between Great Question & User Interviews
See how the two products compare
Built to re-engage, not just recruit
Great Question helps you build long-term participant relationships with tagging, engagement tracking, and automated re-recruitment. User Interviews offers basic panel tools via Research Hub, but reuse is manual and lacks lifecycle management features.
AI-powered analysis, not manual exports
With auto summaries, theme detection, and “Ask AI,” Great Question helps you analyze faster without leaving the platform. User Interviews requires manual synthesis or exporting data to other tools and has currently not invested in AI.
One platform for your entire workflow
Great Question covers the full workflow: CRM-based recruitment, scheduling, interviews, and AI analysis. User Interviews focuses on sourcing - you’ll need 3+ other tools to run and analyze your research.
Let’s Compare
See why Great Question is the best alternative to User Interviews as your main research platform.
| Feature | User Interviews | Great Question |
|---|---|---|
| Pricing | Charges per session | Sessions included in platform |
| Access external participant pool | ||
| Manage your own panel | ||
| Observer rooms | ||
| Integrated scheduling & reminders | ||
| SOC 2 / GDPR / HIPAA | ||
| CRM integration | ||
| Branded participant communication | ||
| Unmoderated testing | ||
| AI features: AI Moderated Interview + AI analysis | ||
| Research repository |
Frequently asked questions
How do I move my Research Hub panel to Great Question?
Export your Research Hub participants as a CSV and import it into Great Question, mapping each column to an attribute. Enterprise accounts can keep recruiting from the User Interviews panel inside Great Question. The User Interviews migration guide covers labels, consent and recordings.
Great Question facts
Is AI moderation live, and which plan includes it?
Yes. AI-moderated interviews are live, not in beta. They're an Enterprise add-on and aren't available on the Self-serve plan.
How big is the Great Question participant panel?
Great Question recruits external participants through two panels: Respondent (4.3M+ B2B and B2C participants) and User Interviews (7.5M+). They're separate providers, so there's no combined figure. Self-serve accounts recruit from Respondent. Enterprise accounts can choose either.
What can I prototype test in Great Question?
Figma prototypes, prototypes built with Lovable, v0, Replit or Claude, and live websites. Paste the URL and add your tasks. Prototype testing is on every plan.
Which video tools does Great Question work with for interviews?
Zoom, Google Meet and Microsoft Teams on every plan, including automatic Teams meeting links for interviews. Webex is available on Enterprise.
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