Great Question vs Strella
AI-moderated interviews are one method. Great Question (the #1 UX Research Platform alternative to Strella), supports the full discovery → validation → synthesis loop across teams.
Strella solely focuses on AI interviews, sources participants per study, and centres its insights on interviews.
The full discovery, validation, and synthesis loop across teams, with interviews as one part of the workflow.
Trusted by 300+ customer-obsessed teams
Why Great Question Why teams choose Great Question
More than interview depth
Strella focuses on AI-moderated interviews. Great Question adds live interviews, unmoderated testing, surveys, card sorting, and tree testing in one platform.
Participant operations, not just recruiting
Strella supports sourcing per study. Great Question adds participant CRM, eligibility rules, history, and reuse across research.
A repository for all research
Strella’s insights centre on interviews. Great Question connects interviews, tasks, tests, themes, and clips in a single searchable repository.
Compare The Strella alternative: Great Question's UX research platform
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Run research end-to-end, not just interviews
Strella solely focuses on AI interviews. Great Question supports discovery, validation, and continuous research across multiple methods, with interviews as one part of the workflow.
Per-project recruiting vs reusable participant base
Strella recruits participants per project. Great Question manages long-term participant relationships, enabling longitudinal research and higher-quality signal.
Study-level analysis vs global repository
Strella analyses interviews within a study. Great Question preserves insights across all methods, turning research into an asset the organisation can reuse.
Don't just take our word for it.
Loved by people who do research and trusted by researchers. Our single tool automates tedious administrative tasks. Empowering everyone to do great research.
“Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
“I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers.”
Let’s Compare
See why Great Question is the best alternative to Strella.
| Feature | Strella | Great Question |
|---|---|---|
| AI Moderated Interviews | ||
| Global AI repository | ||
| AI Interview analysis | ||
| Research with your own customers | ||
| External panel recruitment | ||
| Participant CRM | ||
| Task based prototype testing | ||
| Card sorting & tree testing | ||
| Surveys | ||
| In-platform scheduling |
Great Question facts
Is AI moderation live, and which plan includes it?
Yes. AI-moderated interviews are live, not in beta. They're an Enterprise add-on and aren't available on the Self-serve plan.
How big is the Great Question participant panel?
Great Question recruits external participants through two panels: Respondent (4.3M+ B2B and B2C participants) and User Interviews (7.5M+). They're separate providers, so there's no combined figure. Self-serve accounts recruit from Respondent. Enterprise accounts can choose either.
What can I prototype test in Great Question?
Figma prototypes, prototypes built with Lovable, v0, Replit or Claude, and live websites. Paste the URL and add your tasks. Prototype testing is on every plan.
Which video tools does Great Question work with for interviews?
Zoom, Google Meet and Microsoft Teams on every plan, including automatic Teams meeting links for interviews. Webex is available on Enterprise.
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UserZoom
UserZoom is built around its panel and was merged into UserTesting. Great Question connects to your CRM so you can research your own customers at no extra cost, with every method, unlimited studies, and free observer seats.
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Lookback records live and unmoderated sessions. Great Question adds your own panel, scheduling, incentives, surveys and a repository that spans every study.
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