Great Question vs Outset
Outset focuses on automated AI interviews. Great Question gives teams a full research platform with interviews, testing, recruitment, incentives, and insight management in one place.
Runs AI moderated interviews and analyses them within the scope of each study.
Interviews, testing, recruitment, incentives, and insight management in one place.
Trusted by 300+ customer-obsessed teams
Why Great Question Why teams choose Great Question
AI interviews plus more
Outset runs AI moderated interviews. Great Question has AI moderated interviews, prototype tests, surveys, and analysis in one platform.
Participant CRM, not just sourcing
Outset helps teams collect responses. Great Question includes participant profiles, segments, eligibility rules, scheduling, incentives, and participation history so you can run ongoing research.
Insights, stored and reusable
Outset analyses interviews within the scope of each study. Great Question connects insights across studies and methods through a central research repository.
Compare Alternative to Outset: Great Question
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One-off studies vs a living repository
Teams choose Great Question when research needs to live beyond a single study. It acts as a shared workspace where interviews, tests, participants, and insights accumulate over time instead of resetting with every project.
Support how research teams already work
Great Question fits into existing research practices rather than replacing them. Teams can run live interviews, unmoderated studies, and structured UX methods alongside AI-moderated interviews without changing their operating model.
Research needs to scale across teams, not just projects
When multiple product teams need to run research in parallel, Great Question provides consistency around participants, incentives, analysis, and insight sharing, without central teams becoming a bottleneck.
Don't just take our word for it.
Loved by people who do research and trusted by researchers. Our single tool automates tedious administrative tasks. Empowering everyone to do great research.
“Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
“I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
“It's crucial for our team to be able to make informed design decisions. Great Question takes care of all the logistics around our research needs, allowing us to spend more time talking to and learning from our customers.”
Let’s Compare
See why Great Question is the best alternative to Outset.
| Feature | Outset | Great Question |
|---|---|---|
| Pricing | Customized pricing | Starts at $129 p/m |
| Access external participant panel | ||
| AI Moderated Interviews | ||
| Study by study analysis | ||
| Participant management | ||
| Use your own panel | ||
| Additional UX methods (card sorts, tree testing & more) | ||
| Unmoderated testing | ||
| AI powered research repository for all studies | ||
| Automated incentives | ||
| In-platform scheduling |
Great Question facts
Is AI moderation live, and which plan includes it?
Yes. AI-moderated interviews are live, not in beta. They're an Enterprise add-on and aren't available on the Self-serve plan.
How big is the Great Question participant panel?
Great Question recruits external participants through two panels: Respondent (4.3M+ B2B and B2C participants) and User Interviews (7.5M+). They're separate providers, so there's no combined figure. Self-serve accounts recruit from Respondent. Enterprise accounts can choose either.
What can I prototype test in Great Question?
Figma prototypes, prototypes built with Lovable, v0, Replit or Claude, and live websites. Paste the URL and add your tasks. Prototype testing is on every plan.
Which video tools does Great Question work with for interviews?
Zoom, Google Meet and Microsoft Teams on every plan, including automatic Teams meeting links for interviews. Webex is available on Enterprise.
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UserZoom is built around its panel and was merged into UserTesting. Great Question connects to your CRM so you can research your own customers at no extra cost, with every method, unlimited studies, and free observer seats.
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Lookback records live and unmoderated sessions. Great Question adds your own panel, scheduling, incentives, surveys and a repository that spans every study.
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