Author
Ned Dwyer
Co-founder & CEO
Ned is the co-founder and CEO of Great Question. He writes about customer research, product judgment, and how teams build what people actually want.
Continuous Research
✓ Customer insight every week, not once a quarter.
The Fantastical World of Continuous User Research
"If Amazon can deliver production code every 11.6 seconds, can your company continuously deliver research, customer insights, once every 11.6 seconds?"
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Customer Councils
✓ A new customer booked in for every research session
Customer councils = customer research on autopilot
Customer Councils creates a recurring customer research event, with a new customer booked in every time to answer your questions and share feedback.
Participant Experience
✓ Respect earns trust, and trust brings participants back
People, not petri dishes
"People, not petri dishes" is a guiding product principle at Great Question: treat research participants with respect and earn their trust for the long term.
User Interview Scripts
✓ the exact questions we ask, ready to copy
User interview script example & template
Running interviews with users and customers doesn't have to be daunting. Here's a free, flexible user interview script you can customize for your needs.