Author

Ned Dwyer

Co-founder & CEO

Ned is the co-founder and CEO of Great Question. He writes about customer research, product judgment, and how teams build what people actually want.

Hubble visible-light close-up of the Trifid Nebula with young stars and dark dust. — Hubble · Trifid Nebula · 2026 · NASA

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People, not petri dishes

"People, not petri dishes" is a guiding product principle at Great Question: treat research participants with respect and earn their trust for the long term.

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The barred spiral galaxy UGC 678 seen nearly face-on with softly winding spiral arms, its faint bar crossed in the foreground by a smaller edge-on galaxy.

September 23, 20207 min

User interview script example & template

Running interviews with users and customers doesn't have to be daunting. Here's a free, flexible user interview script you can customize for your needs.