Author
Ned Dwyer
Co-founder & CEO
Ned is the co-founder and CEO of Great Question. He writes about customer research, product judgment, and how teams build what people actually want.
People Who Do Research
✓ Anyone who does research, not just the researchers
People who do research: Our favorite term
People Who Do Research (PWDR) is our favorite phrase in the research community: it includes UX and customer researchers and everyone whose role touches research.
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Continuous Recruitment
✓ A panel that keeps refilling while you research
What is a continuous recruitment strategy?
Building a research panel of customers isn’t a one time thing, it requires ongoing work. Use this three step process to make it easier.
Research Panels
✓ kept separate from the marketing list, on purpose
How marketing and research teams can collaborate to build customer research panels
Learn how marketing and research can work together to build customer research panels
Product improvement cadence
✓ Dedicated time to fix what the roadmap skips.
Continuous Product Improvement: Papercuts & the Summer of Love
Continuous product improvement at Great Question. Taking customer feedback and turning it into a stronger UX research platform every day.
Protecting participant data
✓ The foundation every research relationship is built on
Data Privacy & Security: the best thing you can do for your research participants
Data privacy and security should be more than an item for your UX research tool selection checklist. Data privacy & security should be a foundational part of your UX research tool.
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Customer Interviews
✓ catch the drift while you can still recalibrate
5 Signs Your Customer Interviews Are Going Poorly
Doing customer interviews well is hard work. Here are 5 signs that you might be running off track in your customer research, and need to recalibrate.
Cross-functional research
✓ Insights every team can pull up, not just product.
5 UX Research Lessons from HoneyBook’s Senior UX Researcher
Can UX research inform decisions across an entire organization, and not just product? We recently chatted with Nicole Wright, Senior UX Researcher at HoneyBook, and asked for her insights on this question and all things UX research.
Screener Surveys
✓ filter for the right participants up front
How to write great screener surveys for UX research
Learn how to write great screener surveys that help you find the right participants for your UX research study every time, and even save you time and money.