Author
Ned Dwyer
Co-founder & CEO
Ned is the co-founder and CEO of Great Question. He writes about customer research, product judgment, and how teams build what people actually want.
ad hoc→managed
Building a research panel
How to Build & Manage a Research Panel (2026)
How to recruit, segment, and run your first research panel, without spreadsheets. A step-by-step guide with templates and recruitment tactics.
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$13M USD
to accelerate research democratization
We raised $13M USD to put research in everyone's hands
Great Question has raised $13 million in Series A funding, led by Inovia Capital, to put high-quality research in every team's hands.
Security at GQ
✓ a bug bounty that raises the bar
Security at Great Question: Raising the bar with a bug bounty program
Great Question launched a bug bounty program to harden security for customer research data. Here is why we did it and how the program works.
Responsible AI
✓ guardrails that let the whole team use it
Democratizing AI in Research without blowing your foot off
Ned Dwyer on how Great Question is advancing the responsible use of AI in UX research, from PII privacy and access controls, to disclaimers and traceability.
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Introducing Great Question's Respondent integration
Recruit B2B and niche participants from Respondent without leaving Great Question. How the Respondent integration works and what it costs.
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AI at Great Question
✓ AI will augment research, not replace researchers.
Great Question AI Manifesto
At Great Question, we believe it's our responsibility to use AI for good in the world of UX research. Our founders share how we do this in our AI Manifesto.
People Who Do Research
✓ Anyone who does research, not just the researchers
People who do research: Our favorite term
People Who Do Research (PWDR) is our favorite phrase in the research community: it includes UX and customer researchers and everyone whose role touches research.
Continuous Recruitment
✓ A panel that keeps refilling while you research
What is a continuous recruitment strategy?
Building a research panel of customers isn’t a one time thing, it requires ongoing work. Use this three step process to make it easier.