Author
Ned Dwyer
Co-founder & CEO
Ned is the co-founder and CEO of Great Question. He writes about customer research, product judgment, and how teams build what people actually want.
Synthetic users vs. digital twins
✓ how to tell which one you're being sold
Most “digital twins” in research are synthetic users with a better name
Synthetic users and digital twins get used interchangeably. They come from different fields and fail in different ways. Here's what the research says.
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AI in research
✓ what the cynicism gets right, and where it stops
What UX researchers get wrong about AI
A field note from r/UXResearch, customer conversations, and the published literature on six common misperceptions about AI in UX research.
ad hoc→managed
Building a research panel
How to Build & Manage a Research Panel (2026)
How to recruit, segment, and run your first research panel, without spreadsheets. A step-by-step guide with templates and recruitment tactics.
$13M USD
to accelerate research democratization
We raised $13M USD to put research in everyone's hands
Great Question has raised $13 million in Series A funding, led by Inovia Capital, to put high-quality research in every team's hands.
Security at GQ
✓ a bug bounty that raises the bar
Security at Great Question: Raising the bar with a bug bounty program
Great Question launched a bug bounty program to harden security for customer research data. Here is why we did it and how the program works.
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Responsible AI
✓ guardrails that let the whole team use it
Democratizing AI in Research without blowing your foot off
Ned Dwyer on how Great Question is advancing the responsible use of AI in UX research, from PII privacy and access controls, to disclaimers and traceability.
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Introducing Great Question's Respondent integration
Recruit B2B and niche participants from Respondent without leaving Great Question. How the Respondent integration works and what it costs.
AI at Great Question
✓ AI will augment research, not replace researchers.
Great Question AI Manifesto
At Great Question, we believe it's our responsibility to use AI for good in the world of UX research. Our founders share how we do this in our AI Manifesto.