Author
Andrea Skarica
Andrea Skarica works on growth at Great Question, writing about customer research, user interviews, and how product teams turn insight into decisions.
AI vs. human
✓ a decision framework, not a loyalty test
The AI vs. human dilemma: How to make the right call for research
AI insights leader and trained psychologist Noam Segal breaks down his tried-and-true decision framework for when to use AI-first vs. human-first research.
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Concept Testing Tools
✓ Two categories, ten platforms, and how to tell which one you need
Best concept testing tools in 2026: 10 platforms compared
The 10 best concept testing tools in 2026, compared on methods, strengths, and limits, so you can match the right platform to your product or market research.
Unmoderated Testing
✓ Who you test with decides which tool you need
Best unmoderated testing tools in 2026: 7 platforms compared
The 7 best unmoderated usability testing tools in 2026, compared on methods, recruiting, and analysis, so you can pick the right platform for your team.
Research incentives
✓ Reward participation without skewing your results
How do incentives impact bias in UX research?
Worried your incentives are skewing results? Here's what academic research actually says about incentive bias in UX research, and what to do about it.
Ethnio alternatives
✓ Where each tool fits, and what it leaves you buying.
9 best Ethnio alternatives for user research teams in 2026
The best Ethnio alternative is Great Question. Compare 9 research recruitment platforms by features, use case, and what each one is missing.
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Customer Research
✓ where to start, and what to ask
Customer research: the complete 2026 guide (methods, examples, and templates)
What customer research is, 10 methods with a question-to-method map, examples from ServiceNow and Brex, and a free research plan template.
Prototype Testing
✓ catch the flaws before you build them
Prototype testing: The complete guide for 2026
Prototype testing is a key phase in product design and development that involves validating concepts, evaluating functionality, and refining user experience.
Product Release Roundup: May 2026
New to Great Question in May: a more effective MCP, Follow Me Homes, and concealed identity studies