Author

Andrea Skarica

Andrea Skarica works on growth at Great Question, writing about customer research, user interviews, and how product teams turn insight into decisions.

Webb COSMOS-Web deep field crowded with galaxies of every shape. — Webb · COSMOS-Web · 2025 · NASA

Featured

10 best UserTesting alternatives in 2026 (compared by price, panel, and use case)

UserTesting credit pricing burning your budget? Compare 10 alternatives and competitors by panel, AI features, and use case. 2026 reviews.

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Three brilliant young stars of the HP Tau triple-star system blazing inside a hollowed-out cavity of a golden reflection nebula that curls around them like a glowing cosmic geode.

April 26, 202619 min

Survey research: The complete guide for 2026

How to create an online survey that gets real answers: 7-step framework, 12 free templates, and the 5 mistakes that kill response rates. Updated for 2026.

Webb detail of an actively forming star system with bright outflows and dark dust lanes.

The Conceal your identity study setting in Great Question, hiding researcher and company identity across every participant touchpoint

April 21, 20263 min

Product Release Roundup: April 2026

New to Great Question in April: Blind studies with native video calling, MCP with 70 tools, and more

Webb image of dusty wisps surrounding a protoplanetary disc.

The AI Synthesis panel in Great Question, with a study overview, major themes, and supporting quotes from seven completed interviews

March 17, 20265 min

Product Release Roundup: March 2026

New to Great Question in March: AI study synthesis, MCP beta waitlist, and more

A double-sided blue jet erupting from the newly forming protostar FS Tau B, slicing across a softly glowing nebula while a dark dust lane cuts through the edge-on protoplanetary disk. — Hubble · FS Tau · 2024 · NASA

Featured

B2B user research: 8 tactics from product teams who actually do this every day (2026 guide)

B2B user research is hard: small panels, busy execs, NDAs everywhere. 8 tactics product teams use to recruit, interview, and learn from real B2B users in 2026.

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Dark, silhouetted clouds of hydrogen gas and dust standing out against glowing nebulosity in a portion of the Rosette Nebula, sculpted by radiation from nearby young stars.

Great Question Teams, with a workspace access panel controlling who can see candidates, studies, and repository artifacts

February 24, 20264 min

Product Release Roundup: February 2026

New to Great Question in February: Teams, SCIM integration, data retention, and more

Hubble image of emission nebula NGC 2313, a bright star veiled in a curtain of dust.

AI moderator configuration in Great Question with seven interview languages to choose from, beside a participant picking their preferred language

January 27, 20263 min

Product Release Roundup: January 2026

New to Great Question in January: The AI feature you've been waiting for, and more

Composite of NGC 6357, a star-forming region around the Pismis 24 cluster.

Repository permission settings in Great Question, with repository access and study recording exports set to admin only

November 12, 20255 min

Product Release Roundup: November 2025

New to Great Question in November: Big news, User Interviews integration, goodbye Calendly & more