Questions it can answer
- What do people think of our brand?
- Are we evoking the right emotions?
- Do people understand/remember our values?
What is a brand perception survey?
Brand perception surveys explore how a brand is perceived by the target audience. These surveys are great at evaluating whether the messaging, values and overall perception of a brand are being communicated effectively. Continuously running brand perception surveys enable shifts or changes to be identified early.
Advantages
- Great to measure changes over time
- Good to use before changing the brand to provide a baseline
- Easy to build and share
Limitations
- Finding respondents
- Survey fatigue
- Sampling errors