Questions it can answer
- How do you feel about our product/service?
- How do we compare to our competitors?
- What do you like and dislike?
What is a customer attitude survey?
Customer attitude surveys explore how people feel about a product or service as well as their thoughts and opinions of the business and how it compares with competitors. These surveys are best used when you want a well-rounded view of opinions about the product and more broadly about the business.
Advantages
- Broad range of possibilities
- Changing attitudes can be measured over time
- Focus on specific features can focus work
Limitations
- Results might be too broad
- Sample size may be larger
- Comparing scores over time can be statistically risky