Questions it can answer
- Is our brand resonating with our target audience?
- What other brands are our prospects seeing?
- Are our marketing channels working?
What is a brand awareness survey?
Brand awareness surveys measure how familiar people are with the brand and how it is perceived. These surveys should be used frequently to enable monitoring of brand awareness over time to identify potential trends of shifts in the market.
Advantages
- Easy to measure changes over time
- Fast survey
- Great to keep a pulse on new potential competitors
Limitations
- Finding people in your target audience might be costly
- Survey fatigue
- Sample size requirements might be difficult to meet