“The unmoderated functionality is freaking AWESOME. It allowed my team to quickly get feedback on a small thing that would have otherwise taken a lot of time and money with another tool.”
Emily DrummUX Researcher
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Great Question Agentic Unmoderated
See Unmoderated research in action
Empower teams to collect fast, async user feedback, now with our new agentic prototype testing. Schedule a call with our team for a live demo and pilot access →
AI user testing: from recording to insight, automatically
Validate flows and experiences before you build. Define your goal and get an AI-drafted study in minutes. Watch users interact with clickable prototypes in their natural workflow. Run short video interviews or surveys to uncover friction. Keep continuous usability feedback flowing into every sprint.
Recruit the right participants
Get feedback from the people who matter most. Reach target users by role, company, or product behavior. Share a simple self-serve link for quick signups. Access a global B2B and B2C panel when you need broader reach. Screening, scheduling, and incentives handled automatically.
Explore recruitment
Share insights that resonate
Bring design decisions to life across your team. AI-generated summaries and structured findings. Highlight reels and user clips that make feedback impossible to ignore. Search across sessions or your design research history with AI. Shareable outputs that align design, product, and engineering.
Explore AI Repository
Study creation Understand user mental models
Run open, closed, or hybrid card sorts to understand how users naturally categorize information. Identify terminology that makes sense to users. Use AI to spot hidden patterns and misalignments in user mental models.
Reporting & visualization
See what users want & share the results
Analyze how participants group and label cards with agreement matrices. Enrich your understanding with recordings, transcripts, and AI-powered summaries. Create short video highlights and reels to show stakeholders exactly how users think.
Participant recruitment
Recruit from your customers, or source a panel
Recruit from your own customer base by uploading a list or integrating with your CRM. Source a market panel from 3M+ verified B2B and B2C research participants, with just a few clicks. Built-in screening, scheduling, and incentives mean you can launch studies without extra tools or busy work.
Study creation Spot structural issues in your navigation
Assign realistic tasks to see how users navigate your structure. Spot which menus work and where users get lost. Validate before launch with clear task results and success data.
Participant recruitment
One platform to recruit, run, and store research
Invite participants from your CRM or our panel without switching tools. Launch tests with built-in screeners, consent, and incentives. Store results in your research repository to connect insights over time.
Reporting & visualization
Capture context behind every response
See how users interpret your structure in their own words. Get deep qualitative context behind every test with recordings, transcripts, and AI summaries. Create highlight reels to socialize key findings across teams.
Run prototype tests with agentic AI moderation
The AI moderator watches the participant's screen and asks about what they do, not only what they say.Explore agentic AI moderation
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Test Figma prototypes, AI-generated prototypes from Lovable, v0, Replit and Claude apps, or a live website. Paste the URL and add your tasks.
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The moderator sees the screen and probes on behaviour as it happens: a hesitation, a wrong turn, a skipped step.
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Sites that can't be embedded open in a new tab, with a floating panel that keeps the task and the conversation on screen.
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Every session comes back with video and a speaker-labelled transcript, ready to tag, clip and query alongside the rest of your research.
What our customers are saying
“I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
Dani SandovalDirector of Design
“We've cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It's helped me streamline the recruitment and planning stages of our research.”
Sarah StummeProduct Design Researcher
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