Ask a researcher which part of a study they dread and the share-out comes up fast. You've already learned the thing. Now you have to distil it into a few pithy lines that say what you learned, in context, clearly enough for a team to make decisions on. You have to prove it to a room, and then hand them something they can share beyond it, in rooms where you won't be there to defend it.
Most of the time that's a deck. Sometimes it's a highlight reel, or a series of them. The way that reel gets made has changed twice, and each generation has been about a 10x improvement on the last.
The old-school way
Ten years ago, you ran your interviews, then listened to every one of them again and transcribed it yourself. That took two to three hours per interview, so ten interviews meant 20 to 30 hours before you'd made a single clip.
Then you tagged it all up, went back to the recordings, downloaded the moments you wanted and dragged them into iMovie to stitch together something a VP would sit through. Massive bummer. So much time and energy on a deliverable nobody counted as research. Some teams still work this way today.
The next way
Tools like Great Question took most of that away. The transcript's there when the session ends. You clip straight from it, pull the clips into a reel, title them and share it. Significantly better, probably a 10x improvement on iMovie.
Someone still had to sit there and do the clipping, though.
The latest way
Now you type something like:
Create a highlight reel of the key moments from the last 10 interviews I've run.
Great Question, over MCP, finds those interviews and chunks the job down. It looks at each interview, breaks it into pieces, finds the key quotes and assembles the reel. You review it and cut what doesn't land. That's the second 10x, and the all-day clipping job has been nuked.
Since it shipped four weeks ago, customers have pulled more than 900 clips out of their interviews through MCP, across 10 accounts, and the weekly number has gone up every week. No wonder. It's a painful thing to do.
A prospect asked our sales team whether we could do this. We told them it was in the works. It shipped that same week, and they tried it during their trial and liked it. The rep on that deal only found out it had shipped because Claude went back through the call notes in Fathom and flagged it.
Connect Great Question to Claude and try it on your last 10 interviews
