Author
Brad Orego
Brad (they/them) is a UX Leader, User Researcher, Coach, and Dancer who's been helping companies from early-stage startup to Fortune 500 develop engaging, fulfilling experiences and build top-tier Research & Design practices since 2009. They have helped launch dozens of products, touched hundreds of millions of users, managed budgets ranging from $0 to $10M+, and coached hundreds of Researchers. Born in Buffalo and currently based in Brooklyn, NY, Brad dances with the Sokolow Theatre Dance Ensemble and Kanopy Dance Company, co-organizes the NYC User Research meetup, and served on the Board of ResearchOps from 2018-2021.
Insight Activation
✓ Research that reaches people where decisions get made
From Repository to Reality: How AI Activates Insights
Stop losing insights to research amnesia. Learn how AI turns your repository from a storage graveyard into an active system that surfaces relevant findings.
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Analysis & synthesis
✓ A six-step pipeline from raw transcript to a story stakeholders act on.
AI for UXR Analysis & Synthesis: Taming the Messy Middle
Turn 20 interview transcripts into actionable insights using AI. A step-by-step pipeline with downloadable prompt templates for coding, theming, and generating.
AI Moderation
✓ know which interviews still need a human in the room
Deep Dive: AI Moderation & Data Collection
When does AI moderation outperform human moderators? When does it fall short? A practical guide covering use cases, limitations, setup, and more.
Planning & recruiting
✓ Assistants, screeners, and outreach you can actually trust.
Deep Dive: AI for UX Research Planning & Recruiting
Use AI to write research plans, generate screener questions, personalize recruitment emails, and orchestrate multi-agent workflows. Part 2 of our AI series.
AI in UX research
✓ Where it actually helps, stage by stage.
A Practical Guide to AI for UX Research (2026)
Where AI actually helps UX researchers today: transcription, tagging, synthesis, recruitment. Practical examples and what to skip from teams using it now.
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Reactive→Proactive
Webflow's research team
Rethinking Webflow's Research Team Structure
Brad Orego on shifting Webflow's research team structure from reactive to proactive to better meet research demand and align with strategic business goals.
UX Research in 2024
✓ What changed, what didn't, and where it's heading
What's happening to UX research? Revisiting one year later
One year on, revisiting the state of UX research: AI is maturing, tools keep multiplying, remote roles are retreating, and responsible democratization is the path forward.
Research Integration
✓ templates for the cycles Product, Marketing, Sales, and CS already run
Integrating Research: Part II
Brad Orego offers practical advice and free templates to help you incorporate Research into your org’s existing Product, Marketing, Sales, and CS processes.