Questions it can answer
- Is our website working?
- Can people do what they hoped to on the site?
- Where should we focus our attention on the website?
What is a website feedback survey?
Website feedback surveys enable the collection of information about users' opinions of a website. They should be presented to users either during or after their visit. The survey measures how satisfied users are and collects information about any issues.
Advantages
- Provides areas of focus for the website experience
- Great to track impact of changes over time
- Easily reportable data
Limitations
- Finding respondents can be difficult if you don't have a lot of traffic
- Might get skewed results based on human nature of responses
- Technical or non-technical glitches might skew results