Website feedback survey template: 10 questions
Is the site working for visitors?
A website feedback survey asks visitors whether the site let them do what they came to do. The Great Question template has ten questions: overall satisfaction and why, whether visitors completed their task and what stopped them, how easy it was and how long it took, how much they trust the site, any problems, and how they would improve it. Show the survey during or at the end of a visit.
Questions it can answer
- Is our website working?
- Can people do what they hoped to on the site?
- Where should we focus our attention on the website?
What is a website feedback survey?
Website feedback surveys enable the collection of information about users' opinions of a website. They should be presented to users either during or after their visit. The survey measures how satisfied users are and collects information about any issues.
Related guide: For more question examples across product and site research, see our list of UX survey questions.
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The questions in this template
These are the questions in the Great Question website feedback survey template.
Overall, how satisfied are you with the website?
Single Select
- Extremely satisfied
- Somewhat satisfied
- Neither satisfied nor dissatisfied
- Somewhat dissatisfied
- Extremely dissatisfied
Why do you feel that way?
Long Text
Were you able to complete the task you came to the website to do?
Single Select
- Yes I completed everything I came to do
- I completed some tasks, but not everything
- No I could not complete what I came to do
- I'm not sure
If you weren't able to complete everything you wanted today, can you explain why?
Long Text
How easy was it to complete the task you came to the website to do?
Single Select
- Extremely easy
- Very easy
- Somewhat easy
- Not so easy
- Not at all easy
How long did it take you to do the task you came to the website for?
Single Select
- A lot less time
- A little less time
- About the time I expected
- A little more time
- A lot more time
How much do you trust the website?
Single Select
- Trust it a great deal
- Tend to trust it
- Tend to distrust it
- Distrust it a great deal
- I'm not sure or don't know
Did you experience a problem with the website?
Yes / No
- Yes
- No
Logic: if No, skip to Q10.
If you've experienced a problem, can you tell us about what happened?
Long Text
How would you improve the website?
Long Text
Questions you might add
These are our suggestions, not part of the Great Question template. Add them only if you will use the answers.
What is the main reason for your visit today? Single choice with options that match your site (for example: Learn about the product, Compare prices, Get support, Log in), plus Other (text). Put it first, so you can read Q3 by visit reason.
How did you find us today? Single choice: Search engine, AI assistant, Link from another website, Social media, Online ad, Email, Typed the address or bookmark, Other.
Is this your first visit to the site? Single choice: First visit, I've visited a few times, I visit regularly.
How to run it
When to show it. Trigger it after a meaningful action (a search, a few page views, or a completed task) or when someone is about to leave. Avoid showing it in the first few seconds of a visit; people have not done anything yet and will close it. Show it once per visitor per period, not on every page.
Length. Ten questions, and visitors with no problem skip Q9. For a short on-page prompt, use Q1, Q3, Q4 and Q10. Use the full set for an email to known visitors or a dedicated feedback link.
Sample size. Low-traffic pages collect responses slowly; run the survey long enough to get at least 100 responses before comparing segments. About 100 responses gives roughly ±10 percentage points at 95% confidence on a single question.
How to analyse. Cross task completion (Q3) with satisfaction (Q1): visitors who could not finish usually explain most low scores. Read Q4 for the reasons. Use Q5 and Q6 to see whether completed tasks were still hard or slow. Track trust (Q7) over time. Report the share who had a problem (Q8), then tag the open text from Q2, Q4, Q9 and Q10 by theme and by page.
Advantages
- Provides areas of focus for the website experience
- Great to track impact of changes over time
- Easily reportable data
Limitations
- Finding respondents can be difficult if you don't have a lot of traffic
- Might get skewed results based on human nature of responses
- Technical or non-technical glitches might skew results
Frequently asked questions
What questions should a website feedback survey ask?
Whether visitors completed what they came to do and what stopped them, how easy it was and how long it took, overall satisfaction, trust, any problems, and what would make the site better. This template asks all of these in ten questions.
When should a website feedback survey appear?
After the visitor has done something, or when they are leaving. A survey that appears on arrival interrupts the visit and gets ignored.
How many questions should it have?
Three or four for an on-page survey. The full ten suit an email follow-up or a feedback page that people choose to visit.