Questions it can answer
- What's working on our site?
- What can we make easier on our online store?
- How can we improve shopping?
What is an e-commerce feedback survey?
E-commerce feedback surveys collect data from customers about their purchase experience. They should be delivered once the purchasing journey is complete to explore the full end-to-end journey. This enables strengths and weaknesses throughout the journey to be identified and opportunities to improve experience considered.
Advantages
- Provides data that can be analyzed over time
- In-depth survey
- Focus attention on areas for improvement
Limitations
- Might be a little long
- As with any online survey, potentially skewed responses
- Survey fatigue