Questions it can answer
- What should we name our product/service/company?
- What name totally works?
- What name doesn't work?
What is a name test survey?
Name test surveys evaluate opinions of a product or service name by exploring how people feel about it and compare it with alternatives. These surveys are typically run during the brand development phase to provide quantitative data into the brand naming process.
Advantages
- Easy to analyze lots of data
- Can quickly identify a clear winner
- Could uncover additional options
Limitations
- Customers might not like any suggestions
- Surveys with lots of long text answers, can take too much time to complete
- Customers might like all the suggestions equally