Questions it can answer
- Is the app working the way we intended?
- Are customers using the app the way we intended?
- What are problem areas we need to focus on?
What is a mobile app feedback survey?
Mobile app feedback surveys provide insight into how users perceive your app. They are best used when your app is live and people are using it. The survey will enable you to understand what users value and identify opportunities to improve.
Advantages
- Easy to implement
- Great way to track experiences over time
- Quickly identify opportunities for improvement
Limitations
- Difficult to get feedback (over-surveyed audiences)
- May get skewed results (overly happy and overly unhappy)
- Perfecting the timing of this survey is critical