Questions it can answer
- Who are the people completing this survey?
- How should we adjust our message/product/service based on what we know about these folks?
- Is this the ideal group of folks for our target audience?
What is a demographic survey?
Demographic surveys are used to understand personal information from people. They are especially useful in the early stages of product development when you want to achieve a very high level understanding of who your users are.
Advantages
- Easy to distribute
- Very well known questions
- Great to use ahead of any study
Limitations
- Questions might be perceived as too personal
- Consider customizing answers based on current data
- To require or not require, that is the question.