Questions it can answer
- How do your customers think?
- Why do customers make the decisions they make?
- What are impactful outcomes for customers?
What is a customer behavior survey?
Customer behavior surveys collect data on how customers think they behave in specific situations. These surveys are most effective at the beginning of a project to understand the current behavior of customers to ensure your product or service matches their needs.
Advantages
- Understand what your customers think about a variety of topics
- Measure against competition and desired outcomes
- Eliminates assumptions
Limitations
- Time consuming
- Can uncover additional feature requirements that might be out of range
- Should be paired with demographic surveys, adding to potential survey fatigue