Great Question vs Optimal Workshop
Optimal Workshop offers tools for specific tasks like card sorts and tree tests. Great Question (the #1 Optimal Workshop alternative) connects every step of your research workflow, from recruitment to reusable insights.
Focused on IA and task-based studies, and it works well for individual studies.
Connects every step of your research workflow, from recruitment to reusable insights.
Trusted by 300+ customer-obsessed teams
One platform Scale research with Great Question
One integrated platform
Optimal Workshop offers individual research tools. Great Question brings everything together into one integrated platform.
Multi-method studies
Use interviews, surveys, card sorts, and AI-powered analysis to run multi-method studies in a single place.
Reusable insights
Store, search, and reuse insights across projects, no more siloed findings or disconnected exports.
Compare Great Question vs Optimal Workshop
See why Great Question is the best alternative to Optimal Workshop.
One platform vs siloed studies
Unlike Optimal Workshop’s separate tools, Great Question brings everything: recruitment, testing, analysis, and insight storage into one platform.
Breadth of research methods
Optimal Workshop focuses on IA and task-based studies, Great Question supports both qualitative and quantitative research, providing a breadth of research methods in one platform.
Built to scale
Optimal Workshop works well for individual studies. Great Question enables research across teams with permissions, governance, and a searchable repository. Every study runs out of the same system for consistent, enterprise-grade governance.
Loved by people who do research across the globe
“Within a matter of 5-7 minutes I have a study built and recruiting for me. It’s awesome! I no longer have to jump between tools to build a study, recruit and incentivize participants. I can do it all in one place, really simply.”
“I would recommend Great Question for anyone who wants to get their customers voice into their design process. Great Question makes it super easy and efficient by keeping everything from screener questions to responses and participants in one place.”
“With Great Question, unmoderated usability studies, we get high-quality customer feedback, so we can make decisions a lot faster.”
“We’ve cut the number of tools we were using in ½ and we can do everything from recruiting a panel to sending incentives in Great Question. It’s helped me streamline the recruitment and planning stages of our research.”
Let’s Compare
See why Great Question is the best alternative to Optimal Workshop.
| Feature | Optimal Workshop | Great Question |
|---|---|---|
| Card Sorting | ||
| Surveys | ||
| Screener support | ||
| Prototype testing | ||
| Tree Testing | ||
| Moderated interviews | ||
| AI summaries & ability to chat with research | ||
| Video highlight reels | ||
| Research repositories | ||
| AI Moderated Interviews |
Great Question facts
Is AI moderation live, and which plan includes it?
Yes. AI-moderated interviews are live, not in beta. They're an Enterprise add-on and aren't available on the Self-serve plan.
How big is the Great Question participant panel?
Great Question recruits external participants through two panels: Respondent (4.3M+ B2B and B2C participants) and User Interviews (7.5M+). They're separate providers, so there's no combined figure. Self-serve accounts recruit from Respondent. Enterprise accounts can choose either.
What can I prototype test in Great Question?
Figma prototypes, prototypes built with Lovable, v0, Replit or Claude, and live websites. Paste the URL and add your tasks. Prototype testing is on every plan.
Which video tools does Great Question work with for interviews?
Zoom, Google Meet and Microsoft Teams on every plan, including automatic Teams meeting links for interviews. Webex is available on Enterprise.
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Read the comparisonGreat Question vsUser Interviews
User Interviews specializes in participant management. Great Question adds observer rooms, AI insights, and one workflow from recruitment through analysis.
Read the comparisonGreat Question vsMarvin
Marvin files the research you've already done. Great Question adds recruitment, scheduling, incentives, and every research method around a trustworthy AI repository.
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