Author
Thereasa Roy
Flex your research skills, proclaim & protect: 3 takeaways from UXRConf2022
Three takeaways from UXRConf 2022 in Brooklyn: how to value UX research, how to protect researcher career growth and mental health, and how research models adapt to new spaces.
ReadCustomer research panel recruitment and management tips
Why build a panel of your own customers for research, how to recruit people into it, and how to keep it healthy over time for continuous research.
Simplify the UX Research process
What to look for in a tool to help simplify your current UX Research process. Download this checklist to help during your evaluation.
Understanding the Importance of Customer Research
Learn how marketers should use customer research to execute better demand generation programs and more targeted brand work.
Democratizing UX research: two real-life examples
Seven steps for democratizing UX research across a company, from Honeybook and Auth0: start small, share, build cross-functional teams, make research easy to find, pick tools with guardrails, and train.
ReadMeasuring the impact of customer research
How to measure the impact of customer research inside your company: define your audience, then use surveys and employee interviews to show what changed.
How to craft a great customer survey
Customer surveys are ideal channels for getting all the essential information you need about your business with regard to your clients. Use these 8 tips for creating a great customer survey.
Easy and complete prototype tests
Learn how to make your prototype testing even easier and more complete with Great Question and Loom.