Author
Stephanie Knapp
Investor Expectations
✓ What a seed fund looks for before it writes a check
VC investors like founders who run customer research: here's why
Customer research can impact investment by VC firms. Learn why customer research can impact VC investment strategies.
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Actionable Research
✓ Sprints, sharper participants, and a one-page scorecard
4 ways to make your customer research more actionable
John Zeratsky, design sprint expert and co-founder of Character shares his tips for better customer research.
Research Altitudes
✓ High, mid, and low, each with its own purpose
How Zapier's Head of UX Research Organizes Projects
Prioritizing customer research projects can be difficult. Using this altitude methodology will make it easier to focus on research that makes an impact.
Customer Interviews
✓ Three phases, from research goals to action steps
The complete customer interview guide to help you ace your research
Customer interviews let you check your assumptions and prioritize work. So, we created a top to bottom framework to help you get started.
Startup UX Research
✓ Start with the product and the customers you already have.
UX research for startups: yes, you can (and should) start now
Understanding users is critical for every company, not just ones with big research teams. Here’s how startups can find insights for better decision-making.
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