Author
Stephanie Knapp
Featured
VC investors like founders who run customer research: here's why
Customer research can impact investment by VC firms. Learn why customer research can impact VC investment strategies.
ReadFebruary 10, 20223 min
4 ways to make your customer research more actionable
John Zeratsky, design sprint expert and co-founder of Character shares his tips for better customer research.
October 27, 20214 min
How Zapier's Head of UX Research Organizes Projects
Prioritizing customer research projects can be difficult. Using this altitude methodology will make it easier to focus on research that makes an impact.
September 1, 202111 min read
The complete customer interview guide to help you ace your research
Customer interviews let you check your assumptions and prioritize work. So, we created a top to bottom framework to help you get started.
Featured
UX research for startups: yes, you can (and should) start now
Understanding users is critical for every company, not just ones with big research teams. Here’s how startups can find insights for better decision-making.
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