Author
Johanna Jagow
Johanna is a freelance Senior UX researcher and UX advisor, co-founder of UX consulting firm Jagow Speicher, and a researcher at heart. Working with diverse UX teams, she helps them mature, run impactful research, manage and optimise their UX practice, design powerful personalisation campaigns, and tackle change management challenges. Outside of work, she's writing about all things UX Research, UX Management, and ResearchOps. Feel free to reach out by email or go to my website to learn more. 👋🏼
Change Management
✓ Tooling changes are people changes
Change management for UX research teams
Johanna Jagow on why UX researchers are uniquely positioned to lead change management. Plus, swipe our Change Management Toolkit to help you get started.
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Research Team Health
✓ Six signs of dysfunction and the questions that expose them
Is your research team broken?
Johanna Jagow on the six surefire signs of a dysfunctional research team in 2026, from turf wars and black holes to skills gaps and resource crunches.
Stakeholder Education
✓ Teaching that actually sticks
How to nail UX research education for stakeholders
Johanna Jagow on how to effectively teach UX research principles, processes, and best practices to cross-functional stakeholders without losing the room.
True Intent Testing
✓ measure what users do, not what they say
What they do, not what they say: Smarter ways to test real user intent
Johanna Jagow on why “Would you buy this?” isn’t the best question to ask; plus, seven smarter ways to test true user intent and deliver better insights.
Startup vs enterprise
✓ the trade-offs behind each research career path
Enterprise vs. startup UX research: Same job, different description
Johanna Jagow on how UX research roles vary by organizational setting, from navigating resources and processes to career growth and personal development.
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UX Research Pitfalls
✓ Spot the buy-in killers before they sink your insights
6 overlooked UX research mistakes many make (but you don’t have to)
Having advised over 40 UX research teams, Johanna Jagow has seen just about every mistake in the book. Here are 6 often overlooked research mistakes to avoid.
Research rigor
✓ borrow the discipline of published papers
5 ways academic research paper writing helps UX researchers grow
Johanna Jagow on how a background in academic research helps UX researchers grow in a corporate setting, from improving writing skills to building credibility.