Author
Harri Thomas
Harri is Chief of Staff at Great Question and a former qualitative researcher at Meta. Harri works across strategy and operations, and regularly hosts conversations with research, design, and product leaders about how AI is changing the way teams understand their customers.
The customer why
✓ stop asking why, ask what happened instead
Drowning in data, starving for insight: how to actually understand the "why"
You can have all the data and still miss the 'why.' Hannah Shamji on getting past surface metrics to how customers actually make decisions.
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Prototyping with AI
✓ Rebuild the artifact, then test it against something real
When AI removes the handoff between research, design, and engineering
Dr. Andrew Muir Wood on what changes when AI collapses research, design, and engineering into one role, and how to prototype, test, and keep judgment sharp.
Panel migration
✓ the panel moves, the participants stay
Research panel migration: a best practices guide
Best practices for migrating your research panel to a new tool without losing participants: planning, communication, a phased rollout, and a checklist.