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Caleb Furlough

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Caleb Furlough

Caleb Furlough is a UX Research Director at Truist and applied cognitive psychologist. He thinks a lot about how research teams can stay rigorous, and human, in an AI-accelerated world.

Webb view of a glittering star-birth region dense with young stars.
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Economics of AI

✓ why efficiency creates more research work, not less

Webb · Pismis 24 · 2025 · NASA
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More AI, More UXR

Economic principles like comparative advantage, O-Ring theory, and Jevons Paradox show why AI efficiency expands UX research opportunities rather than eliminates them.

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