Author
Caitlin Sullivan
Caitlin is a former Head of User Research at a Spotify-backed SaaS company with 13 years of experience running research and experiments. She loves nerding out about product-market fit and helping early-stage startups test new products before launching. For more of her tactical advice, follow her on LinkedIn, check out her new Substack, or contact her directly.
AI in UX Research
✓ Where it helps, and where you're still the researcher
The UX research tasks you can let AI help with
One researcher's hands-on ratings of AI across the research process: where it genuinely helps (desk research, planning), where it falls short (transcription, analysis, moderation), and where bias creeps in.
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Participant Recruiting
✓ a repeatable way to find best-fit participants
How to recruit the right research participants (almost) every time
Caitlin Sullivan on defining target audiences, writing fluff-free screeners, using external research panels, and making the most of best-fit participants.
Solo UX Research
✓ Show value in your first 90 days, not your first year
How to start a UXR practice from scratch in 90 days
Caitlin Sullivan helps early-stage startups set up successful UX research practices. Here, she shares her 7-step, 90-day process when starting from scratch.