Author
Caitlin Sullivan
Caitlin is a former Head of User Research at a Spotify-backed SaaS company with 13 years of experience running research and experiments. She loves nerding out about product-market fit and helping early-stage startups test new products before launching. For more of her tactical advice, follow her on LinkedIn, check out her new Substack, or contact her directly.
The UX research tasks you can let AI help with
One researcher's hands-on ratings of AI across the research process: where it genuinely helps (desk research, planning), where it falls short (transcription, analysis, moderation), and where bias creeps in.
ReadHow to recruit the right research participants (almost) every time
Caitlin Sullivan on defining target audiences, writing fluff-free screeners, using external research panels, and making the most of best-fit participants.
How to start a UXR practice from scratch in 90 days
Caitlin Sullivan helps early-stage startups set up successful UX research practices. Here, she shares her 7-step, 90-day process when starting from scratch.