Author
Jack Wolstenholm
Jack was the Content Marketing Lead at Great Question, the all-in-one UX research platform built for the enterprise. Previously, he led content marketing and strategy as the first hire at two insurtech startups, Breeze and LeverageRx. He lives in Omaha, Nebraska.
Continuous Discovery
✓ Weekly customer touchpoints, built into how you ship
Continuous discovery: the complete guide for 2026
Continuous discovery means weekly customer touchpoints run by the product team. Here is how to set up a program that actually sticks in 2026.
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Research Methods
✓ Pick the right one for your question
UX research methods: the complete guide for 2026
A practical guide to 15 UX research methods, from user interviews and card sorting to AI-moderated interviews, with when to use each and how to choose.
Observer Rooms
✓ the whole team watching research live
Introducing Observer Rooms: The best way to watch live customer research
See how Great Question Observer Rooms let your whole team watch live research sessions together, so insights land with everyone at once.
Research Democratization
✓ evenly distributed, not just talked about
The Future of UX Research Tools & Democratization
At PWDR 2023, Great Question Co-Founder & CEO Ned Dwyer shared his vision for the future of UXR tools & democratization. Listen to his talk & read our recap.
Stakeholder Trust
✓ Listening, empathy, and vulnerability make research land
Impactful Research Is a Team Sport
At PWDR 2023, OpenPhone's Peter Roessler shared why he leads research with listening, empathy, and vulnerability. Watch the session & read our recap here.
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Research Democratization
✓ Four commitments that keep researchers in the lead
Democratization by Researcher, Not of Research
At PWDR 2023, Google's Zoë Glas shared 4 commitments to UXR you have to make before you can democratize research. Listen to her talk & read our recap here.
Crickets→Celebrity
Research demand at Lyft
Share the Power: Democratization Done Right
At PWDR 2023, Amanda Gelb shared how she built a Rapid Research program from scratch at Lyft (& how you can, too). Watch the session & read our recap here.
Research Frameworks
✓ CHROME, risk vs. clarity, and the trust loop behind them
Research in an Evolving Landscape: Frameworks for Impact
In her PWDR 2023 session, Katya Hott shares research frameworks she implemented at SeatGeek to make an impact. Watch the full session and read our recap here.