Brad Orego

Author

Brad Orego

Brad (they/them) is a UX Leader, User Researcher, Coach, and Dancer who's been helping companies from early-stage startup to Fortune 500 develop engaging, fulfilling experiences and build top-tier Research & Design practices since 2009. They have helped launch dozens of products, touched hundreds of millions of users, managed budgets ranging from $0 to $10M+, and coached hundreds of Researchers. Born in Buffalo and currently based in Brooklyn, NY, Brad dances with the Sokolow Theatre Dance Ensemble and Kanopy Dance Company, co-organizes the NYC User Research meetup, and served on the Board of ResearchOps from 2018-2021.

Swirling, paint-like clouds of red, green, and blue gas forming the planetary nebula Kohoutek 4-55, the glowing shell cast off by a dying star.
Article

Research Integration

find where research fits in the cycles other teams already run

Hubble · Kohoutek 4-55 · 2025 · NASA
Featured

Integrating Research: Part I

Brad Orego on learning how your stakeholders work, identifying the challenges they face, and integrating research into their existing processes and lifecycles.

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The Cosmic Cliffs of NGC 3324, a ridge of gas and dust glowing against young stars.
Article

IPO readiness

a research practice that survives the scrutiny

Webb · Cosmic Cliffs · 2024 · NASA
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IPO readiness for research: Preparing your practice to go public

From data governance and documentation to vendor selection and compliance, prepping your research practice for an IPO is a huge undertaking. Here’s what it takes.

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Brad Orego · Page 2 — Great Question | Great Question