“The automated summaries and chapters perfectly complement the already excellent transcripts. They save me time when checking how an interview went, or synthesizing my own studies.”
Olivier ThereauxDirector of Product Research, Dashlane
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Great Question AI
See AI Moderated Interviews in action
AI Moderated Interviews give you the reach of a survey with the depth of an interview. Schedule a call with our team for a live demo and pilot access →
Why our agentic AI moderator is different
They give you one format, a fixed script, and a handful of controls, so you either accept how the tool wants to run your study or you don't use it at all. Most AI interviewers are rigid by design and laborious to use.
Rigid AI Interviewers | Agentic moderation |
|---|---|
| One format | Works across any method |
| Fixed script | Script or freestyle, your call |
| Limited controls | You set the limits |
| Hears only and only interactive through voice & text | Follows on-screen behaviour (with prototype tests) |
Study types Run agentic AI moderated surveys, interviews, and prototype tests
Scale your research with agentic moderation across surveys, interviews, prototype tests, and soon any other research type. The moderator follows what someone does rather than only what they say, and probes into on-screen behaviour while it's happening.
01
Surveys. Open-ended questions with AI follow-ups, single and multiple choice, 1 to 5 rating, and yes/no.
02
Interviews. An adaptive, conversational session with intelligent, contextual follow-ups.
03
Prototype tests. Running on any URL, which widens what you can put in front of participants and lets you do it at scale.
Script or freestyle You set the script, participants pick how they answer
It asks the follow-up you would have asked
Hand the agent a goal and it'll fill in the blanks intelligently. You decide what good looks like for this particular study, and it works within what you've set. Write every question yourself and get it to closely follow your guide. Or sit somewhere in between and dial it up step by step.
Talk, type, or dictate.
Not everyone wants to speak out loud. Participants switch how they answer at any point in the session, and the moderator keeps the thread of the conversation either way.
Repository AI analysis built-in
Repository, highlights, reels, insights, Ask AI, tagging and clipping all work on these sessions exactly as they do on any other study.
01
The full two-voice transcript, participant and moderator, clearly speaker-labelled and ready to read, tag, and clip
02
Correct attribution, with every result filed against the right participant record automatically
AI vs human moderation
Choose the right approach for every study
AI moderation and human moderation are complementary. Use this to decide which fits your study. Not sure which is right for your study? Read the full guide →
AI moderation | Human moderation | |
|---|---|---|
| Best for | High-volume discovery, continuous feedback, churn interviews, concept testing | Sensitive topics, complex emotional exploration, executive interviews |
| Scale | Hundreds of interviews in parallel, available 24/7 | 4–6 interviews per day per researcher |
| Consistency | Same core experience for every participant | Varies by researcher skill and energy |
| Follow-up depth | Adaptive probing based on response gaps | Deep contextual follow-ups, reads between the lines |
| Languages | Dozens of languages, instant localization* coming soon | Limited to researcher fluency |
| Scheduling | Async, participants complete on their own time | Calendar coordination required |
| Cost per session | Fraction of a live interview | Researcher time + recruiting overhead |
| Time to insights | Automatic transcription, highlights, and synthesis | Manual transcription and analysis |
Customer stories
What our customers are saying
“With Ask AI, we can now get an initial analysis of hours of interviews in minutes. This feature helps us move faster when understanding user needs and problems and creating features to address them.”
Raz SchwartzSr. Director, Design, Research & Content, Welltech
“The AI Assistant has expedited my data analysis process and streamlined the time to provide early research insights to our organization. Thank you for developing a tool that makes my job easier.”
Boaz DouyonUX Researcher, Anaconda
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