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Customization and scalability

Scale research without sacrificing rigor

Democratize research company-wide with built-in governance, security, and control. Schedule a call with our team for a live demo and pilot access →

Governance Enterprise-grade control that doesn't slow teams down

Research democratization works when governance and scalability are built in.

01
Organize by department, product line, or brand with Teams, and control who can view, edit, and contact across team boundaries.
02
Set flexible data retention policies by org, data type, or regulation, with draft mode, 30-day lookaheads, and full audit trails.
03
Control who can add or export candidates, create study types, enable livestreams, manage external recruitment, and more.
Workspace access and visibility of data settings, with team-affiliated visibility selected

Integrations Integrate with ease

Keep your research database up to date and your access secure with advanced integrations.

01
Securely import and sync user data from Salesforce, Snowflake, and Databricks.
02
Run Qualtrics surveys while keeping all research data in one place.
03
Set up SAML or SCIM through Okta or Microsoft Entra ID for secure, centralized access and automated provisioning.
Salesforce, Snowflake, Databricks, Qualtrics, Okta and Microsoft Entra marks arranged around a Great Question ring

Trust and security Certifications and guarantees your compliance team needs

Every security requirement covered, so your team can move forward without waiting on reviews.

SOC 2 Type II

Independently audited security controls verified annually. Your compliance team gets documentation, not promises.

Trust Center

GDPR compliant

Data retention rules, PII controls, and participant consent workflows built into the platform. Meet GDPR obligations by default.

Trust Center

HIPAA compliant

Protected health information stays protected. Access controls and audit trails meet HIPAA requirements for research involving health data.

Trust Center

SAML SSO

Multi-IdP support with admin-enforced SSO. Block password-based login entirely and connect multiple identity providers simultaneously.

Audit logging

Every governance action, login event, and API call recorded and exportable. Give your compliance team the trail they need for reviews.

PII controls

Configurable PII visibility by role. Transcript speaker handles keep real names out of AI outputs. Control who sees what, down to the field level.

Study management Greater collaboration, personalization, and scale

01
Automatically rotate moderators with round-robin scheduling and enable multi-moderator studies for smooth collaboration.
02
Personalize outreach with branded landing pages, support international audiences, and send emails from your own domain.
03
Unlimited interview hours, larger panels (up to 10,000), and extended storage (up to 100 GB) to support organization-wide research.
Moderator cards with a round robin toggle, an observers list, and availability and conflict markers

Support Expert guidance

Get help every step of the way with a dedicated CSM, shared Slack channel, and 24/6 support availability.

01
Access custom contracting, SLAs, and priority support with guaranteed response times.
02
Receive integration support, custom onboarding and continuous team training.
03
Work with a research partner to apply best practices and scale research effectively across your organization.
A grid of fifteen Great Question team portraits around a Great Question t-shirt

Add-ons Expand research capabilities

Expand research capabilities with Modules and Add-ons that deepen Great Question’s core functionality and adapt to your team’s needs.

An AI-moderated prototype test: the task and the participant's spoken reaction beside the prototype they are using

Add every research method your team needs

AI moderated interviews: Get the depth of an interview at survey scale with research-grade AI that adapts in real time.
Unmoderated module: Empower teams to collect fast, asynchronous user feedback through prototype testing, card sorting, and tree testing.

The HIPAA Compliant seal beside a candidates table filtered to eligible participants

Protect health data with HIPAA compliance

Keep your research fully HIPAA-compliant with our secure paid add-on. Securely import and store customer health data. Designate PHI fields by marking any custom attribute as protected health information. Maintain complete audit trails with automatic logging of all PHI access.

Customer stories

Trusted by the teams scaling research with confidence

From 9 to 165 researchers, 300+ studies annually, 10,000+ end users

The reason we went with Great Question is because of its ability to set guardrails and have governance in the research process... that ability, almost alone, was the reason that we decided this was the platform for us.
A’verria Martin
A’verria MartinSr. Director of Product Research, Intelligence and Strategy, ServiceNow
ServiceNow

From 10 to 100+ researchers running studies in year one

Bringing on Great Question allowed us to strip away the complexity, and give everybody the tooling to be able to run their own studies.
Nicolás Carey
Nicolás CareyVP of Product and Design, Brex
Brex

1 ops person supporting 45 teams in Hybrid mode

Seeing what Great Question did to extend that one person to be able to seem like they were five people...made the biggest difference.
Jon Dobrowolski
Jon DobrowolskiProduct Leader, Asana
Asana
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Democratize research with Great Question